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Sales and Marketing

Sterling Hotels & Resorts is a Florida based Hotel Management Company. We know how to drive your business.

Sterling Hotels & Resorts understands the need for measurable, effective sales and marketing efforts. We believe in reinforcing this at the property level, while focusing on creating a highly performing team between each property’s Sales Professionals and General Manager. This team is uniquely equipped to sell the hotel to the local market and drive community business. To maximize the sales contributions, our Corporate Sales Manager works with each property to develop and enhance targeted action plans and strategies in each market segment.

Sterling Hotels & Resorts is led by experienced hotel sales professionals with extensive knowledge of local marketing, eCommerce and National Sales Programs. Our team will customized each hotel’s Sales and Marketing Tool Kit needed for success and growth including but not limited to:

  • Creative and comprehensive marketing/business plans.
  • Daily yield-management. National franchise relations.
  • Public relations support.
  • Collateral and merchandising development.
  • Travel consortium negotiations.
  • National trade show representations.
  • Results oriented advertising.
  • Up to date ecommerce lead generation program
  • eCommerence enhancement of property web site positioning
  • Weekly “ Sales” conference calls between General Manager, Sales Team and Corporate Sales Manager